Bushnell Marks 75 Years of Crafting Optics Designed for Outdoor Enthusiasts
June 29, 2023-Bushnell, a renowned manufacturer of performance optics, is celebrating its 75th anniversary. Since its establishment in 1948, the company has been dedicated to developing innovative, affordable, and high-quality optics that enhance the outdoor pursuits of enthusiasts and professionals alike. Whether it’s hunting, shooting, birdwatching, or any other outdoor activity, Bushnell aims to provide products that are “Built for the Pursuit.”
Throughout its long history, Bushnell has maintained its commitment to delivering exceptional performance without breaking the bank. The brand has earned a reputation for its dedication to quality, reliability, and precision, making it the go-to choice for those seeking to view the world through a new lens.
From its humble beginnings, Bushnell has evolved into a global leader in the optics industry. While initially recognized for its dependable riflescopes and binoculars, the company’s success can also be attributed to its groundbreaking patented technologies. Innovations such as RainGuard® HD water-repellant lens coating, EXO Barrier lens protection, and ARC (Angle Range Compensation) technology have not only set new standards in optics but have also gained the trust of consumers.
Bushnell takes great pride in its partnerships with renowned outdoor enthusiasts and experts who share the brand’s passion for the pursuit. Prominent Bushnell ambassadors such as Michael Waddell and the Bone Collectors, KC Eusebio, Jessie Harrison, and Will and Jimmy Primos have relied on Bushnell optics to achieve remarkable feats and inspire others. The expertise and feedback of these ambassadors, along with many others, have been instrumental in shaping the development of Bushnell’s products.
Jim Bruno, President of Vista Outdoor Hunting and Shooting Accessories, expressed his pride in reaching this significant milestone. He attributed Bushnell’s success to loyal customers, dedicated employees, and an unwavering commitment to delivering superior optics that are tailored for customers’ pursuits. Bruno expressed gratitude for the trust customers have placed in the brand and looks forward to many more years of innovation and excellence.
To commemorate its 75th anniversary, Bushnell has planned various contests, social campaigns, and retail activations that pay homage to the brand’s rich heritage. Fans are encouraged to follow along on Bushnell’s website as the brand embarks on its next chapter, bringing new products to the market that continue to exceed expectations and redefine industry standards worldwide.
Bushnell, as a Vista Outdoor brand, has been the industry leader in high-performance sports optics for over 70 years. The company’s guiding principle is to provide the highest quality, most reliable, and affordable sports optics products on the market. They are also committed to outstanding customer service and strong partnerships with retailers. Bushnell boasts a leading market share in all sports optics categories, and their products have consistently won design and performance awards. Whether it’s spectator sports, nature study, hunting, fishing, birding, or stargazing, Bushnell’s product lines aim to enhance the enjoyment of every outdoor pursuit.
For news and information, visit the official Bushnell website or follow them on Instagram and Facebook.
